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Research papers

Maximum difference scaling for a more refined insight in consumer preferences

Maxdiff is claimed to be a promising method, better than classical ranking methods and even proclaimed a 'poor man's conjoint', easy to use and interpret. Can it live up to these promises, or is it actually just another method?The authors applied the...

Catalogue: Innovate 2006
Authors: Maureen Bannik, Frank Berkers
Company: SKIM
May 10, 2006
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Citation

Bannik and Berkers (2006a, May 10). Maximum difference scaling for a more refined insight in consumer preferences. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/maximum-difference-scaling-for-a-more-refined-insight-in-consumer-preferences


Research papers

Reengineering the research process

Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.It depends on the business model a...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Sander van Meeuwen, Dirk Huisman
Company: SKIM
February 27, 2005
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Citation

van Meeuwen and Huisman (2005a, February 27). Reengineering the research process. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reengineering-the-research-process


Research papers

The convergence of mobility and media

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Jürgen Warnecke, Jonas Selen, Susanna Lewis
Company: SKIM
November 7, 2004
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Citation

Warnecke, Selen and Lewis (2004a, November 07). The convergence of mobility and media. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-convergence-of-mobility-and-media


Research papers

How to make good dough

Unilever Bestfoods (UBF) is vitally aware of the general trends that affect consumers' lives. The way consumers work and spend their free time, their use of media, attitudes and opinions are constantly evolving. As a result, their needs and product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Sinéad Twomey, Pia de Wit
Companies: Unilever, SKIM
April 18, 2004
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Citation

Twomey and de Wit (2004a, April 18). How to make good dough. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-make-good-dough


Research papers

Beyond the hype

This paper describes how marketing intelligence allows Sony Ericsson to make a more valid assessment of the capitalised value of new products and services enabled by 2.5 and 3rd generation technology. As standard (conjoint) methodologies do not...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Authors: Annica Towliat, Jürgen Warnecke
Company: SKIM
October 20, 2002
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Citation

Towliat and Warnecke (2002a, October 20). Beyond the hype. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-the-hype


Research papers

Simulate to create a winner

In this paper a model to measure the impact of value creating elements in the product development process is introduced. In the early phases of the product development process the researcher is able to identify which element of the product will add...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Dirk Huisman
Company: SKIM
September 1, 1999
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Citation

Huisman, D. (1999a, September 01). Simulate to create a winner . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/simulate-to-create-a-winner-


Research papers

How to find your way in the IT jungle?

Bewitching developments in the information technology have incited us to present this paper. I am sure that all of you have heard the magic words that come with the new technology: Pentium, P6, RISC, CD-ROM, POWER PC, Windows 95 amutainment,...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Authors: Jan Willem Brouwershaven, Shoata Hattori, Richard Miller
Company: SKIM
January 1, 1995
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Citation

Brouwershaven, Hattori and Miller (1995a, January 01). How to find your way in the IT jungle?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-find-your-way-in-the-it-jungle-


Research papers

QFD, integrating technique and customer orientation

A comparative qualitative international survey among internationally operating Japanese, American, German and Dutch industrial and industrial services companies shows that technological lead is the critical factor to a company’s success, the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Karin Lieshout, Dirk Huisman
Company: SKIM
June 15, 1994
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Citation

Lieshout and Huisman (1994a, June 15). QFD, integrating technique and customer orientation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qfd-integrating-technique-and-customer-orientation


Research papers

Product development and (re)positioning

To collect valid and actionable information for positioning and product development of neuroleptics in case of schizophrenia, 420 psychiatrists and 60 schizophrenic patients were interviewed using a combination of multi attribute models (conjoint...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Eric Meinardt, Dirk Huisman
Company: SKIM
June 1, 1994
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Citation

Meinardt and Huisman (1994a, June 01). Product development and (re)positioning. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/product-development-and-re-positioning